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Mission Statement

The RVDA of Canada is a national federation which exists to protect and promote the interests and welfare of RV Dealers across Canada in order to enable the industry to maximize its potential.


The core objective of the RVDA of Canada is to bring together and represent the retail businesses involved in the recreation vehicle industry across Canada, thus providing the support and strength to protect and promote the interests and welfare of Canadian RV Dealers, and to maximize the potential of the industry for all involved. Read more...

Message from the RVDA of Canada Chairman of the Board

October 2018 / November 2018



Dear Members,


Fall is now upon us and many of the RV dealers that I have spoken to are putting the finishing touches on their business and purchase plans for the New Year.


I know that there may be some uncertainty about the Canadian dollar and the concern over potential tariffs, but it is still a great time to be in the RV Business.  Our recent market assessment study indicates that consumers are still very enthusiastic about the RV lifestyle.  There are just over 2.1 million households in Canada (approximately 15%) who own an RV which is slightly up from previous studies.  The trend is going in the right direction!


The RVDA of Canada held its last board meeting in August. This year, we included a strategic planning session in conjunction with the board meeting.  This is a very important event for us as the planning session enabled the national board to develop strategic objectives to carry our association forward for the next few years.


 RVDA of Canada Strategic Goals 2019 – 2021


  • Advocacy

The RVDA of Canada is actively consulted in political, public, and industry policy matters, and is proactive in advocating policy that is in the common interest of RV Dealers across Canada.


  • Research

The RVDA of Canada provides authoritative RV retail industry intelligence to our members and on behalf of our members – including but not limited to retail sales, payroll survey, dollar volumes, inventory levels, comparative information within the industry.


  • Education

The RVDA of Canada facilitates a variety of training, recruitment, HR, and educational programs covering all areas of an RV Dealership for RV Dealers across Canada.


  • Membership Services & Benifts

The RVDA of Canada provides services and benefits to assist RV Dealers through access to endorsed cost-saving programs and by providing RV Dealers with resources relevant to their business activities.


  • Collaboration

The RVDA of Canada works with the RV manufacturers to address issues of mutual concern and works with other groups in the RV industry on identified issues of common concern.


  • Association Excellence

The RVDA of Canada is a relevant national organization which continues to develop and revise its policies and procedures, develop its organizational structure and capacity, and increase its resources to meet its changing needs.




Please note that the 25th Annual Dealer Satisfaction Index (DSI) survey will launch in late October this year.  Please look for an email from the association with a link to the survey.  This later timeframe allows us to promote dealer participation at our 2018 RVDA Convention/Expo. The response deadline will be in early 2019 and the presentation of the awards will take place at the new RVIA event, RVX, in March 2019.   This timeline should work better for dealers. 


If you’re planning on attending this year’s convention/expo in Las Vegas, make sure you join us for our annual meeting. The RVDA of Canada’s annual meeting, sponsored by iA-SAL / iA-VAG (Industrial Alliance), will feature David Allison a Marketing Expert, Author & Pioneer of Valuegraphics. David Allison’s research has led to a discovery that will change the way you work, and the way you think about the world.


This message will be my last to you as RVDA of Canada chairman of the Board.  I am very pleased that I have had the chance to meet with a great number of you over the course of the last few years.  Thank you for the opportunity to have served.  I would encourage all of you to volunteer in this association, the knowledge gain that I have personally received has far outweighed the time that I have given. 


Have a great fall season.




Jean-François Lussier, Chairman of the Board

RVDA of Canada



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