Promoting The RV Lifestyle Consumer Research (2023)

Go RVing Canada has conducted a consumer study entitled 'Promoting The RV Lifestyle' to offer insights into current consumer attitudes and behaviors towards recreational vehicles and perceptions of the RVing lifestyle. Its goal is to refine their RV buyer profiles through a segment / classification analysis to support media strategies targeting both RV owners, renters, and prospects.

The executive summary of the research findings here.

A national, volunteer federation of provincial and regional RVDA associations and their members, the Recreation Vehicle Dealers Association (RVDA) of Canada is a professional trade association that works on behalf of all retail businesses involved in the recreation vehicle industry. Advocacy, professional development and industry initiatives are developed by members, for members and delivered on their behalf by the RVDA.